Articulation between the internationalization process and institutional communication at the Agrarian University of Havana XII Taller Internacional de "Internacionalización de la Educación Superior"

Abstract

Quality higher education with a national and international vision is achieved through good practices that facilitate the visibility and efficient development of its processes. Adequate communication management strengthens access to information, the generation and exchange of experiences between national and international universities. Therefore, the objective of this work consisted in strengthening the articulation between communication and internationalization processes at the "Fructuoso Rodríguez Pérez" Agrarian University of Havana, based on the experience of the project Internationalization of Cuban higher education post-covid-19. Best practices and sustainability. This allowed an improvement in the quality of Cuban higher education from the tools offered today by communication with its conventional strategies, the use of information and communication technologies and Internet digital platforms. Similarly, a diagnosis was obtained on the relationship between the processes studied, which generated strategic actions that strengthened them, in order to promote the institutional image with a national and international vision, and further research related to their articulation, aimed at increasing the quality of Cuban higher education and its promotion to the world.